LegalMatch has updated www.LegalMatch.com/Attorneys, the attorney side of it's website. The new look and feel highlights the attorney mobile app which makes it easy for attorneys to respond to new legal cases anytime from anywhere.
The update also include a huge new section of reviews of LegalMatch from LegalMatch member attorneys.
Which marketing channel delivers the highest return on investment (ROI)?
It’s true. Email marketing has been cited by marketers as delivering the greatest ROI for over 8 years. If you are diving into digital marketing, email marketing needs to be a priority.
Unfortunately, most attorneys do not utilize email marketing. Well, the numbers are in, and it’s not a question of if you should be implementing an email marketing campaign into your overall marketing strategy, but when and how soon.
The American Bar Association even published an article with its recommendations for email marketing. They include Mail Chimp, Vertical Response, Constant Contact, and Myemma. Reviews.com lists the top FREE email marketing services as Benchmark, Mail Chimp, and Vertical Response.
There are a number of ways you can nurture your prospective clients back into your sales funnel:
They can be sent out automatically and on a schedule. LegalMatch saves you from the complicated and time consuming task of compiling an email list. Email addresses are being provided to you on a regular basis and email marketing helps you make the most of every opportunity. Remind clients that you are happy to review a case for them or their friends or family to determine it’s a fit. Remind them of which areas of law you handle, and if it is in an area of law you do not handle, remind them to post their case on LegalMatch. Send them articles from your blog. Ask for referrals.
To make email marketing work, you have to give it time, effort and commitment. Monitor your campaigns. Track their success. Try new approaches and messages. Convey your Value Proposition. Do you provide excellent service? Transparent, flat fee pricing? Cost estimates? Convenient client friendly unbundled legal services? Experience? Aggressive advocacy? Reasonable and affordable payment options? Develop and tell your story. LegalMatch provides you with the audience. The rest is up to you.
Authored by Cesar Gomez, LegalMatch Marketing Manager
"I have been a customer of Legalmatch for the better part of the last 4 years," writes attorney Daniel Shamy. he is currently based in South Florida and handles business cases involving corporate transactions, business formation, shareholder disputes, and trademark and copyright disputes.
"I can attest that Legalmatch.com not only works, but also is a very cost effective service. Moreover, it not only works for the firm, but for those individuals seeking a lawfirm’s services."
For Mr. Shamy's full review of LegalMatch's Marketing Services, check out the article "LegalMatch Is Good for Your Legal Practice" located on his firm's website.
David Bliven, an accomplished New York lawyer, has been a LegalMatch member attorney for 13 years!
In a recent review of LegalMatch's law practice marketing services, Bliven explained: “LegalMatch was indeed one of the very first web-based legal marketing tools I used. …Not only do I recommend the site to potential clients with legal issues, I also recommend it to other lawyers to increase their business.”
Bliven highlights how LegalMatch's client intake form is not only thorough but also uniquely user-friendly. He liked the intake form so much, he now uses the same form for his own practice.
Check out David Bliven's full review of LegalMatch's law practice marketing services.
Authored by Peter Clarke, LegalMatch Content Manager
"With LegalMatch, I have control," says LegalMatch Member Attorney Matthew Konecky.
Atlhough effectively marketing your legal practice is never easy, LegalMatch streamlines the process better than any other marketing service. As a member attorney, you can review detailed case descriptions of potential clients from the comfort of your compute--and you only need to respond to the cases that you would like to represent. This eliminates the need to rely solely on screening potential clients over the phone or in person.
If a clients posts a case that you're not interested in, it only takes a matter of seconds to make this determination. When you see a case that you do have an interest in representing, you are given the cleint's contact information and can contact them directly.
The following review of LegalMatch describes how the service has helped Mr. Konecky successfully market and grow his practice:
This review was origionally posted on the author's legal blog. Additional articles by attorney Mattiew Konkecky can also be found on the LegalMatch Attorney Blog.
LegalMatch is excited to launch the LegalMatch Attorney Blog, a new blog that discusses current legal issues, reviews new laws or cases, and offers legal marketing tips. All content is submitted by LegalMatch attorneys.
The LegalMatch Attorney blog is a forum for attorneys to express their opinions about legal news and current issues in the law. It is also an opportunity for attorneys to gain exposure for their practice and to promote their own websites or blogs.
Subject Areas for the Blog
Reasons to Contribute
How to Submit?
If you are an attorney and would like to contribute an article to the LegalMatch Attorney blog, you can submit a 300 - 800 word article directly to: peter.clarke (at) LegalMatch (dot) com.
The subject of administrative law may conjure an image of cramped government offices with stuffy lawyers wrestling over legal nuances and then arguing endlessly with local agencies about their action or inaction.
The reality is that administrative law stretches far beyond the confines of a stereotypical budget local bureaucracy and into nearly every corner of the legal profession. How it may enhance an existing practice is best demonstrated by an illustration.
Let’s assume a personal injury attorney successfully negotiates a settlement for an elderly client who was hurt in a car accident. The client then asks about taking retirement because the injury is keeping her from working. This lawyer will likely hand off a card of a colleague that handles social security disability insurance claims and wish her all the best.
The reasoning is simple: unfamiliarity.
These examples abound. A client can ostensibly need assistance before appearing in front of administrative law judges at the office of Veterans Affairs, U.S. Citizenship and Immigration Services, Medicaid, and Worker’s Compensation, the Federal Trade Commission, tax boards, among several other federal or state administrative agencies. The list could go on far longer than any of us would care to read.
How Can Understanding Administrative Law Help Expand a Practice?
At the risk of advocating for less specialists and a more boutique approach to solo, small, and midsized law firms, it’s no secret that the legal profession is rapidly changing. Some states have provisional rules permitting virtual law practices to accommodate evolution, others are attempting to adapt existing discovery rules to better facilitate e-discovery, some are formulating referral services to accommodate fees suitable for a growing middle class, and nearly every lawyer across the country is certainly experiencing some type of shift in how they practice as a result.
As it stands, social security, workers’ compensation, immigration, family law, personal injury, trusts and estate, business and tax, and even criminal defense lawyers will simply refer their business around to other local—potentially overburdened—practices when a collateral issue appears in a client’s case. While there is certainly nothing wrong with this model, lawyers who pigeonhole their practice into strictly adversarial arenas are missing several opportunities to not only assist their clients, who already know and trust their lawyer, but broaden their practice as well.
While an established lawyer may scoff at a suggestion of learning a new field of law, venturing into a field of administrative law may not be as difficult as adding another demanding adversarial focus area. This is not to imply that administrative law is not itself difficult or unique, but simply that it may be more of a natural next step than many lawyers realize. For example, many solo practitioners already do focus on more than one area, let’s say, family law and criminal law. Many of the clients of that law office will certainly face administrative issues that their lawyer could learn to handle (perhaps with the exception of increasingly complex immigration matters), both rounding out the lawyer’s practice and meeting their client’s needs.
Naturally, such expansion would not occur overnight; several hours of CLE and consulting or associating with other local counsel would likely be in order before a lawyer feels competent. Regardless, for lawyers who are feeling a lull in business or a lack thereof, expanding their reach is one simple way to reinvigorate or support a practice.
Additionally, depending on the locale, it may not be viewed as cutting into the bottom end of another lawyer’s practice, but simply helping to realize or fulfill an unmet demand. Likewise, it’s not uncommon for a lay person to be simply put off by the prospect of meeting a new lawyer, paying new fees, and dealing with a new set of office protocol and communication methods that they simply neglect to handle the matter properly altogether.
The First Step Is the Hardest
Before putting a client in a position of being sent down the road, an attorney should consider letting their client know that they are considering expanding their practice into whichever area, and can offer to look into the viability of their questions pro bono or at a discounted rate. Once competent, or after associating (which a client may still perceive as preferable over having to hunt down a new lawyer altogether), the lawyer can advise the client or move the case forward from there.
Authored by Matthew Izzi, Attorney at Law and Staff Writer at LegalMatch.com.
