If you operate a small legal practice, you must oversee selling your own services. In terms of marketing your practice, you need to consider how you want clients to perceive you. This an important aspect of your ultimate goal: getting clients in the door.
It is important to be upfront about your services so that clients can be confident that they are selecting the right attorney. In fact, you should even help potential clients know exactly what to expect when they walk into your office.
Once you get someone to walk through the door, the chances of them becoming your client greatly increases.
When a client asks about an initial consultation, give very specific details. For example: “During a free, 30-minute consultation, I will go over your legal options and will answer any questions you may have. After fully reviewing the details of your case, I will quote you a fair price for my legal services.”
Authored by Peter Clarke, content manager for LegalMatch.com.
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