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May 20, 2005

LegalMatch: Attorney Marketing Made Easy.

How LegalMatch Works

The LegalMatch System works primarily by maintaining a dynamic balance between our Member Attorneys’ expertise and availability, and the number of consumer cases presented on our site. We call this our Allocation Model. Our ongoing commitment to comprehensive advertising and client acquisition marketing continues to expand consumer awareness of the advantages of using LegalMatch’s free services to find the right lawyer quickly, easily and confidentially.

Our highly qualified Member Attorneys know that the best way to develop and focus their practice is to provide consumers with the best way to find the right lawyer. Our strategic presence on the Internet – at the very top of many search engine lists – is underscored by our recognition in the public market place, supported by our reputation in the legal field, and driven by the breadth and ambition our targeted marketing plan. The following four steps outline the consumer acquisition and Member Attorney selection process:

Step 1: Consumers Present their Case at LegalMatch Through extensive client acquisition and market outreach efforts, our LegalMatch Web site assists thousands of visitors every day seeking help with their legal issues. In some areas consumers can also reach us by phone. Consumers present their case via a thorough category specific interview process to secure all the relevant information normally acquired during an initial consultation.

Step 2: LegalMatch Immediately Contacts Member Attorneys with Case Details Instant email notifications are sent to Member Attorneys in the legal practice areas and location consumers have selected. In some high priority instances we will also telephone Member Attorneys. LegalMatch attorney membership is tailored for each attorney’s specific geographic area and area(s) of expertise. Some coverage is defined by jurisdiction. Member Attorneys review the consumer cases that match their skills and availability and select appropriate cases for a response. At this stage in the process, potential clients are NOT given Member Attorney contact information, so consumers cannot call Member Attorneys directly until both parties have shown interest.

Step 3: Member Attorneys Respond to Cases that are of Interest Member Attorneys respond to cases through our system. The consumer is immediately notified by email and/or voice messaging that a response has been made. Consumers may elect, when presenting their case, to have Member Attorneys call them as soon as the Member Attorney submits a response to their case. When an attorney responds, consumers see a detailed Member Attorney profile that describes important information about the Member, their practice and their firm. Potential clients have the opportunity to review various Member Attorneys’ backgrounds, expertise and accomplishments before they speak with them.

Step 4: An Attorney/Client Match Is Made Consumers review Member Attorney Response Messages, talk with Member Attorneys over the phone and sometimes may come in for an office interview or initial consultation. Together, Member Attorneys and consumers agree on the appropriate working relationship. LegalMatch is not involved with establishing Member Attorney fee structures. LegalMatch encourages Member Attorneys to set their fee structures at their appropriate professional level. Member Attorneys may respond to as many or as few cases as they wish.

If you would like to request Membership Information please call us at 1-415-946-0800 or visit http://attorneys.legalmatch.com today!

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